Effective Date: 11.15.2014
Last Modified Date: 11.15.2014

This Privacy Policy covers any personal information that GO SMiLE obtains from you when you use services on our site. This policy does not cover the practices of companies that GO SMiLE does not own or control, or the actions of people that GO SMiLE does not employ or manage.

Our Privacy Policy may change in the future. We invite you to check back periodically to see if we have made any changes.

By using this site, you agree to the terms of our policy. For more information about the Terms and Conditions for this site, please visit Terms and Conditions.

WHAT PERSONAL INFORMATION IS COLLECTED

Depending on how you use GOSMiLE.com, we may ask you to share personal information with us. Whether you choose to give GO SMiLE information is completely up to you, but keep in mind that if you withhold information, you may not be able to use some of our services.

WHEN PERSONAL INFORMATION IS COLLECTED

You don't have to be a registered user to visit GOSMiLE.com's web pages. But, you will have to register if you want to place orders or make full use of our services. GO SMiLE will ask you for information, including some personal information, if you use certain of our services, including (but not limited to) one of the following services:

  • Making a purchase. When you buy something on GOSMiLE.com, you have to supply a billing address, phone number, shipping address, and credit card information. By making a purchase, you become a registered user of GOSMiLE.com. You can choose to store information needed to make a purchase, such as your credit card number, shipping and billing addresses in the My Account – Profile page. If you change your mind about storing this information, you can amend or delete it by going to the relevant area of the My Account – Profile page and following the instructions. You can access this section using your registration password.
  • Sweepstakes, Contests and Surveys. If you enter a sweepstakes or contest, or answer a survey, you will become a registered user (if you aren't one already). We may also ask you for some demographic information, such as your age. If you choose not to answer, you probably will not be able to participate in the sweepstakes, contest or survey.

HOW GO SMiLE PROTECTS YOUR INFORMATION

We realize that our customers trust us to protect their personal information. We take that task seriously. We maintain physical, electronic and procedural safeguards to protect your personal information. For example:

We use industry-standard 128 bit Secure Sockets Layer ("SSL") authentication to help protect the confidentiality of online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet help protect your online transaction information from third party interception.

  • We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes.
  • We urge you to protect your own privacy. We recommend that you do not share your password with anyone or share your password in an unsolicited phone call or e-mail.

Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions or hack into our systems. This reality is true of all Internet use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk.

HOW GO SMiLE USES YOUR PERSONAL INFORMATION

GO SMiLE collects personal information primarily to make our services more rewarding for you to use. We usually use this information for internal purposes, such as studying our customers' preferences. We may also use your information to contact you for account and promotional purposes, both on behalf of GO SMiLE and our business partners. We may also contact you for research purposes, to provide various updates and for other business reasons.

In the event that another company buys the assets or stock of GOSMiLE.com, your personal information may then be transferred to and belong to another entity.

HOW TO AVOID RECEIVING NEWSLETTERS AND OTHER GO SMiLE MATERIAL

We use e-mail addresses to send out newsletters and other announcements with information about GOSMiLE.com's new products, gifts and special features. When you register, you can choose not to receive these announcements by opting-out of delivery. If you receive an e-mail and want to avoid further messages, look at the end of the e-mail for instructions on how to remove yourself from the mailing list. You can also edit your e-mail preferences at GOSMiLE.com's My Account page. We also give you the option to remove your information from our database completely. If you no longer wish to take advantage of this site or to receive any form of direct contact from us, whether it is email, discounts, newsletters, or other promotional offers or materials, or wish us to delete your personal information from our data records, contact us at CustomerService@GOSMiLE.com or call us at 1-877-8SMILES to cancel your account. GO SMiLE is not responsible for removing information from third-party lists or databases of any kind.

Please note that we reserve the right to keep any personal or non-personal information submitted or collected until you delete or modify it or until we choose, for business reasons such as obsolescence, to delete it.

WHO VIEWS YOUR PERSONAL INFORMATION

GO SMiLE may share your personal information with our affiliates as well as companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting audits, conducting customer surveys and other research, and providing customer service. They have access to personal information needed to perform their functions, but may not disclose your personally identifiable information for other purposes.

Some personal information is stored on servers owned by other companies. Only GO SMiLE has the right to access this information.

In some cases, we may collect non-personal information. Examples of this type of information include the type of internet browser you are using, the type of computer operating system application software, and peripherals you are using and the domain name of the web site from which you linked to our site. We use your information on an aggregated basis to do such things as operate our site, enhance our site and sell and deliver advertising. We may share non-personal information with third parties for advertising, promotional and other purposes.

Information obtained through this site may be used in conjunction with information obtained through sources other than the site, including both offline and online sources.

PERSONAL INFORMATION MAY BE DISCLOSED IF REQUIRED BY LAW

Before selling or licensing your personal information in any manner that is not specified in this Privacy Policy, we will post a notice in this Privacy Policy.

GO SMiLE’S USE OF WEB BEACONS

We have included web beacons on some of our web pages. GO SMiLE uses web beacons to transfer data (such as purchase and site usage history). GO SMiLE may provide this data to companies that assist GO SMiLE in data research and analysis. The analysis and research helps GO SMiLE to determine customer preferences and improve GO SMiLE's offerings. GO SMiLE may also rely upon third parties to assist with the use and implementation of the web beacons.

Definition of web beacon: A web beacon, sometimes called a pixel, is a graphic image or small string of code, that is included on web pages or in an email to enable the transfer of data. Web beacons can be used by companies for several purposes such as reporting web site traffic, customer preferences, advertising effectiveness, and general auditing.

MAKING A PURCHASE

When you buy something on GOSMiLE.com, you have to supply a billing address, phone number, shipping address, and credit card information. By making a purchase, you become a registered user of GOSMiLE.com. You can choose to store information needed to make a purchase, such as your credit card number, shipping and billing addresses in the My Account – Profile page. If you change your mind about storing this information, you can amend or delete it by going to the relevant area of the My Account – Profile page and following the instructions. You can access this section using your registration password.

CHILDREN UNDER 13

You can look at our site, but you cannot make a purchase. You also cannot become a registered user, or use any service that asks for personal information. Our site is not designed for children. We do not wish to collect personal information from children under 13.

This policy is designed to protect children. Federal law requires us to take special steps to safeguard children's privacy. If you register with us and we discover that you are under 13, we will delete your registration. If you are under 13 and want to make a purchase, please ask a parent to place the order for you.

COOKIES ON GOSMILE.COM

We collect some anonymous information about how you use the site by setting and accessing cookies on your computer. These cookies track information such as how often you visit our web site, what pages you view, and where you go after you leave the site. The cookies track your computer, not you. They are not connected to any personal information about you. At times, some of the advertisers on our site and their ad service providers set cookies when you click their advertising banners. While we use cookies in other parts of the site (as discussed above), cookies received with banner ads are collected by those advertisers and their ad service providers, and we do not have access to that information. The ad company's privacy policy and/or that of its service provider will govern the use of this information and GO SMiLE is not responsible for the privacy practices of such ad company.

REVIEWING OR CHANGING YOUR INFORMATION

In order to ensure that the information we maintain is accurate, GO SMiLE gives users the option to change or modify their information previously provided. If you would like to change your information currently in our database, please contact us at CustomerService@GOSMiLE.com. GO SMiLE is not responsible for updating information contained in third-party lists or databases.

YOUR CONSENT

By using this site, you also authorize the export of personal information to the USA and its storage and use as specified above when you provide such information to us. Our headquarters is in the USA in California. This policy and our legal obligations are subject to the laws of California and the USA, regardless of the location of any user. Any claims or complaints must be filed in the USA in the State of California.

QUESTIONS ABOUT THIS POLICY

If you have any questions about this Privacy Policy, or the content or practices of our web site, you can contact GO SMiLE directly at: CustomerService@GOSMiLE.com or 1-877-876-4537.

GO SMiLE Direct, LLC
Attn: Legal Department
2200 Powell Street
Suite 310
Emeryville, CA 94608