Category Archives: In The Press

Double Action Featured in Redbook

For their December 2014 issue, Redbook magazine had their “team of coffee addicts and red wine connoisseurs” test at-home teeth whiteners, and found that our Double Action System was one that gave “dazzling” results, and was “gentle on sensitive teeth!”

Their fashion assistant, Samantha Roman, writes about the 6-Day Double Action Teeth Whitening System, “Other systems I’ve tried stung like crazy, but I brushed on this serum twice a day and it faded my yellowing without a hint of pain.”

Thanks for the shout-out, Redbook and Samantha!

ShareShare on FacebookTweet about this on TwitterPin on PinterestGoogle+
Read more »

Beauty Editors Love GO SMiLE!

Press Blog

We’re so honored! Beauty Editors of the leading national magazines – who’ve seen and tried every product under the sun – love whitening with GO SMiLE!

We get it – it’s not easy to get enthusiastic about teeth whitening. Most teeth whiteners are more like a messy, oral care chore than a product you’d be excited to buy and use. But having white teeth is one of the most important aspects of looking good – why shouldn’t whitening be as easy and luxurious as your other beauty rituals? That’s how we’ve designed our products, and Beauty Editors – and beauty bloggers, too – have taken notice.

We’ve been thrilled with the reaction we’ve gotten to Sonic Blue, our most recent innovation, which builds light-powered whitening into a sonic toothbrush.

Lucky Magazine’s Beauty Editor said, “this toothbrush is going to put a lot of people out of business…it really, really works.”

InStyle wrote that it “may be an investment, but thanks to the blue light waves it transmits, you’ll get the same results you would from a session at the dentist” and advised their readers to “whiten wisely…upgrade your toothbrush…to Sonic Blue.”

Cosmopolitan’s tester said “I’m no longer self-conscious about my smile. And it didn’t hurt!” and Essence Magazine recommended the Sonic Blue System to “get noticeably brighter pearly whites in just a few days.”

And we’re happy to announce some BIG NEWS! The objective consumer protection organization the Good Housekeeping Research Institute has reviewed the Sonic Blue System, and has given it the thumbs-up! Their team of scientists and product evaluators found it to be safe and effective, and that it performed as promised.

While the press attention and endorsements are a great compliment, we’ve always developed products with the goal of making smiles more beautiful for people like you. We’re confident that you’ll be happy with our products, too!

ShareShare on FacebookTweet about this on TwitterPin on PinterestGoogle+
Read more »