A broad, confident smile is a force of nature. It creates and attracts positive energy for the person smiling, and everyone around them! It can lift a mood and light up a room. It can help make friends out of strangers, jumpstart a relationship, and break down barriers. A bright, friendly smile is so powerful, we at GO SMiLE think everyone should have one! Our mission is to create beautiful smiles, and we do it by making the best teeth whitening and smile beauty products possible.

At the heart of effective teeth whitening is good science. GO SMiLE has been a leading innovator in teeth whitening since 2002. Our team of scientists, dentist advisors, and biomedical engineers have given us that foundation. GO SMiLE products are some of the most effective in the world, with cutting edge formulas, strong clinical studies, unique ingredients and patented delivery systems.

But based on our team’s background in the beauty industry, we know that great technology alone doesn’t guarantee a great product. It also has to be a pleasure to use. We’ve set the standard that the GO SMiLE whitening experience has to be as easy and luxurious as using the best beauty products! That’s what truly sets GO SMiLE apart, and what makes it possible for us to create bright, beautiful smiles for everyone – even people who’ve never successfully whitened before.

Every day, we continue to develop new and better ways to whiten, and we always seek to exceed your expectations. So if you want to know how confident and happy white teeth can make you feel, rely on the expertise of GO SMiLE.


We’re honored that GO SMiLE has many satisfied customers and supporters, and that our products have received prestigious awards for innovation and quality. Our products are often featured in national magazines, on television programs and online in popular beauty and lifestyle blogs.